Branding, Direction

Fluxezy.com is one of the leading brands retailing and wholesaling electronic, rechargeable flameless cigarette lighters and handheld ignition tools.

The brief for the company branding was very clear and simple; The brand just needed to look good while remaining somewhat relevant to the concept of the product.

With this in mind I created two concepts for Fluxezy incorporating the electronic "Flux" cross to represent the product which the brand is centred around.

The selected concept was deemed perfect for the brand given the shape of the iconography matched with the modern elegance of the typeface used for the brand name. This matched with some clever cutouts within the typeface left Fluxezy with a solid, modern, attractive company image that can be carried through everything from web, to print, to product