Passwd

Branding, Direction, Design

A while ago myself and a good friend Paul Fraser (builtbyecko.com) set out to plan and develop a cloud-based secure password storage service. Those plans have been put on the back-burner for now, but watch this space.

We wanted the brand to convey movement but integrity, which is why I created a sans serif, solid colour and shape logotype that looks modern, colourful and portrays data being stored in "the cloud" (the mismatched shapes in the logo, the different colours for different data types, and the solid shaped background I created to offset the branding).

This logo may be altered in the future, but it will hopefully just be the name, as I feel for the purpose of what Passwd.me was set to be, it's perfect.

Stay tuned for more!